Privacy Policy – Matrix Private Hire Summary in Plain English We collect your name, contact details, and location so we can provide taxi services. We never sell your data. We only share it with trusted partners who help us deliver the service. You have rights over your data, including access, correction, and deletion. If you have concerns, you can contact us or the Information Commissioner’s Office (ICO). 1. Who We Are Matrix Private Hire (“we”, “our”, or “us”) is committed to protecting your privacy. Registered Office: 1 Higher Barn Street, Blackburn, BB1 1JA Data Protection Contact: admin@matrix-taxis.co.uk We are the data controller for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. 2. What Data We Collect We may collect: • Contact details: name, address, phone number, email. • Account details: username, password. • Payment details: card information. • Location data: to pick you up and drop you off. • Journey details: date, time, distance, fare. • Device info: IP address, browser type, app usage. • Communications: emails, calls, messages with us. 3. Why We Use Your Data We process your data for: • Providing taxi services (contract basis). • Taking payment and managing bookings. • Customer support and safety. • Legal obligations (e.g., tax, law enforcement). • Improving our app and services (legitimate interests). We do not use your data for automated decision-making that significantly affects you without your consent. 4. Sharing Your Data We share your data only with: • Service providers (e.g., booking software providers like iCabbi). • Payment processors. • Law enforcement if required by law. • Business buyers if we sell the company. We never sell your personal data. 5. Transfers Outside the UK If we transfer your data outside the UK, we use approved safeguards such as the UK International Data Transfer Agreement (IDTA) or UK Addendum to EU Standard Contractual Clauses. 6. How Long We Keep Your Data We keep your data while you use our services and for up to 6 years after your last booking for legal and tax purposes. After that, we securely delete it. 7. Your Rights You have the right to: • Access your data. • Correct inaccurate data. • Delete your data (in certain cases). • Restrict or object to processing. • Data portability (get your data in a usable format). • Complain to the ICO. To exercise your rights, email us at admin@matrix-taxis.co.uk. ICO website: https://ico.org.uk. 8. Age Restriction Our services are for people aged 18 and over. 9. Changes to This Policy We’ll notify you of major changes via email or app notification. Contact Us Questions? Contact our Data Protection Officer at: Email: admin@matrix-taxis.co.uk Address: 1 Higher Barn Street, Blackburn, BB1 1JA