PRIVACY & COOKIE POLICY – DERBY CARS
(DRIVEN BY DERBY PROJECT)
We, Derby Cars (“we”, “our” or “us”), are
the owners of the “Driven by Derby” project and are committed to protecting
your personal data and respecting your privacy.
This Privacy & Cookie Policy explains
how we collect, use, disclose, and protect your personal data when you use our
services, in accordance with the UK General Data Protection Regulation (UK
GDPR) and the Data Protection Act 2018.
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1. Who We Are
Data Controller: Derby Cars
Address: c/o Steves Cars, Saddlers Bridge
Studio, Derby, United Kingdom
Email: hello@drivenbyderby.co.uk
Derby Cars is responsible for your personal
data.
We use iCabbi (Coolnagour Limited t/a
iCabbi) as our core dispatch and booking software provider.
We also engage Steves Cars as a data
processor, providing app supply, hosting, and operational management services.
Both iCabbi and Steves Cars process
personal data strictly on our behalf and under our instructions.
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2. Scope of This Policy
This policy applies to:
- The Driven by Derby mobile application
(the “App”)
- The Driven by Derby website (the
“Website”)
- Telephone bookings and dispatch services
- Any communications with us (email, SMS,
phone)
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3. Personal Data We Collect
We may collect and process the following
categories of personal data:
a) Information You Provide
- Name, address, email address, phone
number
- Account login details
- Payment and billing information
- Booking and journey details
- Communications with us
b) Dispatch & Booking Data (iCabbi
System)
Through our iCabbi system, we collect:
- Pickup and drop-off locations
- Journey routes and timestamps
- Driver allocation and dispatch data
- Booking history and status
c) Device & Technical Data
- Device type, operating system,
identifiers
- IP address, browser type, time zone
d) Usage Data
- App usage, access times, pages viewed,
crash logs
e) Location Data
- Real-time GPS location (when using the
App) to facilitate bookings and tracking
f) Transaction Data
- Fare amounts, payment method, journey
distance
- Cancellation and no-show records
g) Data from Third Parties
- Information from iCabbi and Steves Cars
required to operate and support the Services
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4. How We Use Your Personal Data
We rely on the following lawful bases:
a) Performance of a Contract
To:
- Register and manage your account
- Accept and dispatch bookings via iCabbi
- Allocate drivers and manage journeys
- Provide real-time tracking
- Process payments
- Provide customer support
b) Legal Obligations
To:
- Comply with UK regulatory requirements
(e.g. licensing, tax)
- Respond to lawful requests from
authorities
c) Legitimate Interests
To:
- Operate and improve dispatch systems
(including iCabbi)
- Monitor service performance and
reliability
- Maintain system security and prevent
fraud
- Analyse anonymised usage and demand
patterns
Where we rely on legitimate interests, we
ensure your rights are not overridden.
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5. Sharing Your Personal Data
We may share your data with:
a) iCabbi (Coolnagour Limited t/a iCabbi)
- Provides dispatch, booking, and fleet
management software
- Processes booking, journey, and
operational data
- May log system usage data for service
provision, support, and improvement
- Aggregated and anonymised data may be
used for analytics and service optimisation
b) Steves Cars
- Provides app infrastructure, hosting, and
operational management
- Processes data strictly on our
instructions
c) Drivers
- Receive necessary booking details (name,
pickup, contact number) to fulfil journeys
d) Service Providers
- Payment processors and IT support
providers
e) Regulators & Law Enforcement
- Where required by law
f) Business Transfers
- In the event of a sale, merger, or
restructuring
We do not sell your personal data.
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6. International Transfers
Some of our service providers (including
iCabbi infrastructure) may process data outside the UK.
Where this occurs, we ensure appropriate
safeguards such as:
- UK-approved Standard Contractual Clauses
- Transfers to countries with adequacy
decisions
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7. Data Security
We implement appropriate security measures,
including:
- Secure servers and encrypted data
transmission where appropriate
- Access controls and authentication
- System monitoring and regular testing
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8. Data Retention
We retain personal data:
- While your account is active
- For up to 7 years after account closure
(for legal, regulatory, and tax purposes)
Longer retention may apply where required
for legal claims or investigations.
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9. Your Rights
You have the following rights under UK
GDPR:
- Right to be informed
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object
- Rights relating to automated
decision-making
To exercise your rights, contact:
hello@drivenbyderby.co.uk
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10. Complaints
You may lodge a complaint with:
Information Commissioner’s Office (ICO)
We encourage you to contact us first.
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11. Children’s Data
Our Services are not intended for
individuals under 18. We do not knowingly collect their data.
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COOKIE POLICY
12. What Are Cookies?
Cookies are small text files placed on your
device when you use our Website or App. They help us provide and improve our
Services.
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13. Types of Cookies We Use
a) Strictly Necessary Cookies
Required for core functionality, including:
- Account login
- Booking and dispatch via iCabbi
- Security and fraud prevention
b) Performance & Analytics Cookies
Used to:
- Understand how users interact with the
App and Website
- Improve system performance and
reliability
These may include anonymised data collected
via iCabbi systems or related infrastructure.
c) Functionality Cookies
Used to:
- Remember preferences
- Improve user experience
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14. Managing Cookies
You can control cookies through your
browser settings. You can:
- Delete cookies
- Block cookies
- Set preferences for certain websites
Please note that disabling cookies may
affect functionality of the Services.
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15. Changes to This Policy
We may update this Privacy & Cookie
Policy from time to time. Updates will be communicated via the App, Website, or
email where appropriate.
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16. Contact Us
Derby Cars
c/o Steves Cars
Saddlers Bridge Studio
Derby, United Kingdom
Email: hello@drivenbyderby.co.uk---
Controller: Derby Cars
Processors:
- Steves Cars (App supply, hosting,
management)
- iCabbi (dispatch and booking platform)